Diner Cuisine: Menu & Insert
Develop a menu and daily special insert which would act as a companion piece to the Diner Cuisine cook book.
The illustrations were created in Adobe Illustrator. The layouts were made in Adobe InDesign. Photographs were edited in Adobe Photoshop.
The overall design for the menu and insert echo the design of the Diner Cuisine cook book. A custom logo for the restaurant was created specifically for use on the cover of the menu and on the front of the insert. The additional information on the cover of the menu include a critic's opinion, hours of operation, and contact information — standard fare for eatery menus.
The inside of the menu is broken up into four sections: breakfast, lunch, dinner, and desserts. The four sections list three dishes that are available to order along with a description of the dish and the cost of the dish. A banner of all the food available to order is used as a central graphic that cuts across the entire spread and acts as a divider on the page.
The backside of the menu has two sections for drinks and sides. In addition, there is a store promotion and social media announcement which closes out the menu.
The insert was designed to be placed inside of the menu while the menu is standing upright and also placed inside the menu if the menu is laid flat. The insert's design is fairly straight-forward with the front of the insert displaying the restaurant logo and checker pattern. The backside of the insert communicates the daily special along with the price and description of the dish.