Hiding Seeds

BRANDING // Personal Project

PROJECT PREMISE
Promotion for a non-profit sponsored charity event called, "Hiding Seeds." The goal of this project was to communicate excitement and intrigue through printed deliverables.

TOOLS USED
Adobe Photoshop, Illustrator, InDesign, original illustrations.

SUMMARY
From the outset, I wanted to create an event that was not only important to me, but that would be challenging to design. I settled on the concept of "Hiding Seeds," a family-friendly charity event which focused on the fundamentals of conservation.

I started the project with a logo design that could work as both a symbol and typographic solution depending on the the situation. In addition, I designed a mascot for the event, dubbed, "Plant Boy," whom would be featured primarily on all of the deliverables for the event. The goal of the mascot was to create a whimsical charm that would encourage families with children of all ages to participate in the event.