BRANDING // Personal Project
Promotion for a non-profit sponsored charity event called, "Hiding Seeds." The goal of this project was to communicate excitement and intrigue through printed deliverables.
Adobe Photoshop, Illustrator, InDesign, original illustrations.
From the outset, I wanted to create an event that was not only important to me, but that would be challenging to design. I settled on the concept of "Hiding Seeds," a family-friendly charity event which focused on the fundamentals of conservation.
I started the project with a logo design that could work as both a symbol and typographic solution depending on the the situation. In addition, I designed a mascot for the event, dubbed, "Plant Boy," whom would be featured primarily on all of the deliverables for the event. The goal of the mascot was to create a whimsical charm that would encourage families with children of all ages to participate in the event.