Hot Topic Re-brand
BRANDING // Personal Project
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PROJECT PREMISE
Re-branding of a company's identity in the retail industry and what that might look like. TOOLS USED Adobe Photoshop, Illustrator, InDesign, original illustrations and re-purposed photographs for mock-ups. SUMMARY Initially, I experimented with the idea of what Hot Topic's identity would be like if the company focused on only the collectibles market and strayed from the clothing market. Color schemes and overall tone aim to polarize Hot Topic's existing identity trends. The company logo was redesigned and used to create a team member's name badge, a membership card, and an in-store promotional coupon. 
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