Josh Chrisafis | Graphic Design & Illustration
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Hot Topic Re-brand

BRANDING // Personal Project

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PROJECT PREMISE
Re-branding of a company's identity in the retail industry and what that might look like. 

​TOOLS USED
Adobe Photoshop, Illustrator, InDesign, original illustrations and re-purposed photographs for mock-ups.
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SUMMARY
Initially, I experimented with the idea of what Hot Topic's identity would be like if the company focused on only the collectibles market and strayed from the clothing market. Color schemes and overall tone aim to polarize Hot Topic's existing ​identity trends.

The company logo was redesigned and used to create a store sign, a membership card, and an in-store promotional coupon. 


Additional Work

BRANDING // Personal Project
APPLICATION // Personal Project
SOCIAL MEDIA // Freelance Project
CARD DESIGN // Personal Project
MOTION GRAPHICS // Personal Project
BOOK DESIGN // Personal Project
PAGE LAYOUT // Personal Project
INFOGRAPHIC // Personal Project
BOOK DESIGN // Research Project
UX DESIGN // Mobile App Project
MOTION GRAPHICS // Personal Project
BRANDING & MERCHANDISING // Personal Project
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COPYRIGHT © 2016 - Forever by Josh Chrisafis. All Rights Reserved. 
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