The Cure Happens Here 5K

​Event Branding

PROJECT PREMISE
Updated AstraZeneca's yearly 5K company marathon using the company's branding and pre-existing assets from the year before. 

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​TOOLS USED
Logos and layouts were designed using Adobe Illustrator. Mockups were created using Adobe Photoshop.


SUMMARY
"The Cure Happens Here" is a yearly marathon that attempts to encourage AstraZeneca employees to exercise and bring awareness to cardiovascular health. There was an ask for an update the 2023 version of the "The Cure Happens Here" event, that I developed. I was tasked with updating the logo and then taking that logo and updating all collateral for the event. The idea was that the logo needed to be more transferrable, condensed, and inclusive. AstraZeneca's pretzel logo and "5K" needed to be included as elements of the new logo. 

The new logo was used for new shirts, street flags, and signage for the event.